Monday, May 29, 2006

Olmert needs some PR advice

Shmuel Rosners’s blog on Haaretz discusses Olmert’s use of language on his recent US trip.
Olmert chose the term "realignment" as the official translation to the name of his plan. "I think it means 'hitkansut' (the Hebrew word for the plan)," he told us during the visit when asked about the choice of words. "Sometimes," Olmert said, "the same word in Hebrew has several meanings in English, and I heard of a few, and of them the term that seemed to me most representative is 'realignment,' to the best of my knowledge of English."

After discussing the matter with many knowledgeable Americans, we concluded in our article it was a foolish choice. "Realignment," said a senior American reporter, "is something that you do to your car tires" rather than a catchy name of a daring political plan.

There was consensus among Olmert's American listeners with which we met: "Consolidation" is a much more appropriate word for those who are afraid to use the clear term: "withdrawal". But some other suggestions were made, and we figured time for action is now (as Olmert told Bush about Iran).

So, I ask you dear readers of “I wonder If,” put your marketing degrees to use, think like the spin makers and PR consultants, and share how you think Ehud Olmert should be labeling his plan to remove what may be up to 70 000 Jews from their homes in Judea and Samaria in order to create a Palestinian state more or less along the lines of what Barak offered at Camp David(See map, whereby no Jews would be living in grey shaded areas by 2008).

I have included a few suggestions from Rosner below:
* Realignment
* Withdrawal
* Consolidation
* Convergence
* Disengagement 2
* Reversion("act of turning something the opposite way; act of returning to a previous condition; return of property to its owner after the occurrence of a particular event")
* Olmert`s Folly
* Second Stage of Israel`s Suicide
* Honey I Shrunk Israel Plan
* We will not give in to Terror Plan
* Intifada,Outerfada?
* Hexodus
* Redeployment and fortification
* Project return
- Surrender-to-Arab-Terrorism Plan
- National Retreat Plan
- National Defeat Plan
* Detachment
* Contraction (although it makes me think of being in labour -not the Amir Peretz kind)
* Resettlement
* Strategic unilateral retreat
* Operation justice prevails
* Victory of Hamas
* Yasser’s Revenge
* Green light to the green line


BarbaraFromCalifornia said...

We are going to Israel in August.

As far as I am concerned, the words used to describe what happens can be many...I care more about the results myself..

Anonymous said...

how about:

The Ingathering

Israel Lite/ Diet Israel

meanwhile...i think Israel now how a bigger mess for its marketing ppl to deal with. i support an independent investigation into what happened on the beach.

Ittay said...

G'day Nav,
What happend on the beach in Gaza where 7 Palestinians were kileld was an abomination.

According to the IDF front commander for Gaza, Major General Yoav Galant, "the picture is unclear. The artillery fire has been well-analyzed, and the question marks are multiplying as to whether the artillery fire was the cause of the incident."

Bradley burston from haaretz comments...
"Say he's right. Say it wasn't our fault. Say we dismiss as irrelevant the fact that five IDF shells landed nearby at the same time, and that the trajectory of the sixth is unaccounted-for.

For every Mohammed Dura, there have been hundreds and hundreds of Palestinians killed by the IDF in error, in conjunction with the killing of terrorists, or because overwhelming force and remote technology was applied in order to minimize the risk to Israeli troops.

There was no news crew to film them, so the world cares nothing for them. And neither do we. Their tragedies are no less unbearable, surely no less unbearable than the hundreds of our own the world cares nothing for.

We can live with it, as we live with the idea of sending thousands and thousands of artillery shells into one of the most crowded districts on the planet, in order to try to hit three-man mobile crews firing a rocket not much bigger than a broom - the equivalent of going after a fly with a pile-driver.

We live with it because we Can't Just Do Nothing, as if thousands of shells, many of them directed at open spaces calculated precisely to hit nothing, are the only possible alternative.

We can live with it, fundamentally, because we don't know what else to do, and because the only thing left for us to believe, is that it's wrong to negotiate.

ifyouwillit said...

Last summer it was "Hitnatkut" and now the buzz word is "Hitkansut". It is all means the same.

The zionist pioneers are retreating with their tails between their legs.

Arieh said...

Hey Ittay, saw your comment but don't have your email.
We (at least I) call theatre sports Improv (short for Improvisation games).

Credit where credit is due - in your case, much credit!

he who is known as sefton said...

the problem with the Palestinians -

Their problem is not so much that, whatever their leadership, they never miss an opportunity to miss an opportunity. It goes deeper than that. Given the chance to shoot themselves in the foot, the Palestinians do so ... in a heartbeat ... cheerfully.

By the way, that observation is found in my piece, titled "garden party crashed, snide follow-up". And the text for the hyperlink is, as follows: